Safety is one of the most fundamental expressions of purpose.
Tim Jones, purpose specialist, consultant, and emcee of the Safety Summit 2025, urges safety professionals not to lose sight of the real impact of their work. At the end of every process is a person — someone whose life, wellbeing, and future depend on those decisions.
From his work helping organisations become more purpose-driven, Tim draws a clear line between meaningful impact and safety: If what you’re doing doesn’t positively impact a human being, why are you doing it?
His reflections encourage safety professionals to reconnect with the value of their roles and the difference they make in people’s lives.
This video is part of our Safety Summit 2025 – Backstage with the Speakers Series.
